Treasury Wine Estates is proud to lead the industry in all aspects of their business.

From producing world-class, award-winning wines to implementing more sustainable operations and fostering a team of dedicated sales professionals, they strive to set the standard in excellence.

The company is better positioning to serve you, with distinctive brands and innovative products designed to cater to evolving consumer trends. Ensuring that they have the right people in the field is also a crucial part of this strategy.

In today’s market, where consumers are spoilt for choice with new brands and varieties regularly appearing, it is essential to stay ahead of trends and meet customer demands effectively.

The past few years have been challenging for Clubs and the hospitality industry more broadly, with operational costs continuing to rise and consumers suffering from cost of living pressures.

In recognition of this, Treasury Premium Brands (TPB) has not taken a price increase over the past three years and will continue this stance through August. This commitment underscores our dedication to supporting the industry and helping you maintain healthy margins on wine sales within your businesses.

Looking ahead, they have several new on-premise exclusives set to launch later this year and aimed at leveraging our strong brands in a differentiated way from the retail market. A prime example of their innovation is the Squealing Pig cans which was launched last October, which have already seen great success in the market.

Pepperjack and Wynns are some of the most renowned Australian wines, beloved by consumers, which is why they plan to provide greater promotional flexibility while protecting the value of their core range as we head into this financial year.

As consumer preferences evolve, many are choosing to dine out and enjoy higher-quality meals, this is why we are passionate about ensuring you have suitable wines to complement any dining experience or social occasion.

To further deepen their customer and consumer engagement, they have a number of new roles back into the national field team. These additions will enhance their ability to connect with and support you more effectively.

They are pleased to announce Sarah Parkes to the role of General Manager for Treasury Premium Brands and Simon Archer who will now lead our National Field Sales team.

Sarah can be reached at Sarah.Parkes@tweglobal.com and Simon can be reached at Simon.Archer@tweglobal.com.

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